May 2022




Deerfield Family Days

is Back!


Deerfield Family Days is Back including the parade, fireworks, arts and crafts show and food vendors.  Want your business to participate?  Simply visit and all the applications are there.  Questions, call the Chamber at 847-945-4660.

DBR Golf Outing August 26, 2022


Warm weather is right around the corner and so is the DBR Chamber Golf Outing on Friday, August 26, 2022 at the Deerfield Golf Club in Riverwoods.


Don't miss your opportunity to sponsor or golf. Click here to Register.


Multi-Chamber Connect Thursday, May 12 on Zoom


This virtual structured networking event is one way to empower your business to build connections and relationships. 


Don't miss out on meeting members from 23 Chambers of Commerce.


Register now as space is limited and this event sells out fast.
Presented by 23 Chambers of Commerce
Space is limited; advance registration required.  Click Here to Register

How Easy is it to Do Business With You?

It’s not uncommon to hear consumers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.


Whether that is true or not remains to be seen.


But the one thing that is true is that people will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest.


To attract sales and become interested in your business, you want people to know, like, and trust you. Once they are interested, your work isn’t complete. You want to make it easy on them to do business.


If you’re doing the following things in business, you may be missing sales because you are making it too hard.

1.     You don’t have an online presence. It’s not quaint. It’s difficult. When someone wants to learn more about you, they go online. They may search for you because they’re curious about your hours or your contact information or they may want to order from you. Some people may have heard of you but don’t know what you do. There are many reasons someone would look for you online and if you’re not there in some capacity, you are missing out.

2.     There’s no social proof about you. Have you seen great deals advertised on Facebook? Do you click on them? What if you don’t know the business and the claim appears too good to be true? Are you hesitant to order? Probably. However, if there were reviews on a reputable site for this company or you were referred to them by someone you knew, you would be more likely to buy from them. If you want to increase sales, you need to empower people to talk about you. You need to ask for referrals and reviews.

3.     Your hours are limited. If you sell or enable customers to make appointments online, your hours don’t matter as much. But assuming you sell only in store, or someone needs to reach you to make an appointment, limited/unpredictable hours make it difficult to do business with you. People don’t want to wonder if you’ll be open. They want to know for sure before they go out of their way.

4.     Your business is unknown. If a customer isn’t sure how they would buy from you, they won’t. For instance, let’s say you are the first business in your town to do massage and no one there has ever heard of it. They might not know how they work. They may be worried that they will have to get completely undressed, or may worry that the robe you provide may not cover them, or a host of other questions that crop up with trying something new. In order to help people buy from you, you need to educate them and make them feel at ease. You can do this through content on your website, ads, etc. This advice doesn’t just apply to new businesses. For instance, people who are considering joining a gym will want to know if you are geared toward athletes, elderly, or those struggling with weight. They want to find their “people” at your business. Targeted content helps you convince them that they’re in the right place.

5.     You can’t stay staffed. A recent survey found 61% of businesses are struggling with this right now; but if you don’t have enough employees to guarantee a good customer experience, people won’t be back. You want to ensure your customers are receiving good service, but overworked employees aren’t always capable of that. Hire as quickly as you can and make the employees you have feel valued.


If you want more sales, make it as easy as possible to do business with you. If you do, you and your customers will be more satisfied.

May Chamber Events

Keep your business exposed and top of mind to your audience!  Register for a virtual event today! Click here for a full calendar including our members events.


April New Members

Join us in welcoming these new members who joined the Chamber in April 2022.

Digital Advertising for Your Business

The Chamber has plenty of digital advertising to get your message out.  Try our complimentary hot deals and Chamber Chats and our low cost Eblasts.

Flagship Tempur-Pedic store located in Deerfield Square next to Barnes and Noble. For more information and promotions please text DEERFIELD to 75225

Join the Chamber on Wednesday, May 11th  at 4:00 pm.  Snacks, beverages, raffles, and tours are all waiting for you as you welcome this new business to Deerfield. Register online at


DBR Chamber of Commerce

655 Deerfield Road, Suite 100-310, Deerfield, IL 60015 847-945-4660 [email protected]

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